News, tips, trends and miscellany for book publicists. A publicist is a key to a books success in the media. The impact of a publicity campaign on your book will depend on two major factors. By the time youve published your longawaited book, youre ready to keel over from exhaustion.
Book pr from emma finnigan, an awardwinning publicist with 17 years experience in publishing. Since our contacts in the media are exceptionally good. The majority of the publicists listed use both traditional and digital approaches, plus we have two digitalonly publicists who specialize in various aspects of online and. As a publicist at a large publishing house, my inclination has always been and possibly will always be that authors should more or less leave book promotion to the experts. The publicists listed below are all battlehardened, experienced publicists who have the contacts and the knowhow to get your book noticed. List of freelance book publicists the book publicity blog. Interview with claire maxwell, freelance book publicist. Freelance publicists doug grad literary agency, inc.
We work with book authors, experts, business book authors, academics, thought leaders, and professionals in a wide range of areas. As an agency, we conduct aggressive and comprehensive national and international book pr campaigns and also provide consultation services to publishers and authors providing book marketing ideas and to also help them at any stage of the publishing process. A book publicist can be employed directly by publishing houses or freelance for publishers and authors. Monthly meetings are held in central london to provide a forum for press journalists, television and radio researchers and producers to meet publicists. Yen who runs a website called the book publicity blog has put up an excellent list of freelance book publicists. Jun 18, 2019 the majority of publicists start their careers as interns or publicity assistants before finding a job as a fullfledged publicist.
Book publicist susan schwartzman has been in the publishing and publicity for more than 30 years. I can readily see why you are one of the best rated publicists in the nation. Nissen public relations is full service book publicity firm and book marketing firm. Book pr services smith publicity book publicity book.
Diy book promotion and publicity the book publicity blog. We have vast experience of profiling credible authors as the goto expert in their field, securing interviews, comment and guest articles in national publications to promote their business, their expertise as well as their book. Because marketing and publicity help is the most common request i receive, i was very interested in hearing advice from these publicists about. How to create a book marketing and publicity campaign. An awesome list of freelance book publicists the official. Reedsys book publicity services allow you to connect with the worlds best book. Palamedes pr is the only uk book publicist willing and able to guarantee its work in the national media and on radio like our book marketing campaign for the celebrity chef and cookery book author gurpareet bains bloomsburyabsolute press, pictured left on bbc radio 2 with chris evans. Whether you need a personal publicist, book publicist or business publicist.
The majority of the publicists listed use both traditional and digital approaches, plus we have two digitalonly publicists who specialize in various aspects of online and social marketing and publicity. Successful authors build talented teams around them to bring their book to life. The book publicist sharing brilliant books with big audiences. Aug 09, 2010 yen who runs a website called the book publicity blog has put up an excellent list of freelance book publicists. While attending, i sat in on two sessions focusing on book publicity, with panelists penny sansevieri, andrea dunlop and natalie obando all publicists or marketing consultants. Book publicity book publicists nissen public relations. Book marketing expert and book publicist scott lorenz.
Pr for books is the chosen book pr service for many first time and established authors as well as publishers both large and small. How to find and work with a book publicist jane friedman this past weekend, i had the honor of speaking at the san francisco writers conference. Also offering freelance book marketing and author publicity at barclay publicity. Of course, both are intertwined, since certain publicists will be better at selling certain kinds of stories than others. Specializing in all areas of nonfiction books and business books we get your book me. Some book publicists are employed directly by publishing houses and some freelance for publishers and authors. As an author, or publisher, you should see publicity as one of the different channels through which you can market your books.
We create effective book buzz as well as author recognition that will increase book sales. Lorenz works with bestselling authors and selfpublished authors promoting all types of books, whether its their. Independent publicists lauren cerand, kima jones, and michael taeckens on what they do for authors. Here are seven things you will want to know as you consider hiring a publicist for your book. Martins press, mcgrawhill, workman publishing, william morrow, harcourt brace. But this is just the tip of your book publicity plan there is so much more a books launch team needs to do, according to this new post from publicist. Thats where paula margulies communications can help.
The publicist may also attempt to get the title on a prominent books list or nominate it for a book award. Her contacts within the media and her innovative approach ensured that our books fulfilled their publicity potentialand she was a lot of fun to work with. Just like a traditional book tour, but going from blog to blog. Awardwinning book pr, arts pr and general communication services from emma finnigan, a londonbased publicist with 20 years experience of delivering strategic campaigns that launch careers, build brands, drive sales and engage readers.
Even if you land a deal with a major publisher, youll be expected to help with or even assume the bulk of your book s publicity. I can work on standalone book campaigns as well as longterm brand and author. How to find and work with a book publicistsuccessfully jane. Subscribe to our newsletter for great book and ebook publicity ideas, updates and news.
I went freelance just over a year ago, after many years working for uk publishers in their publicity departments, and its been brilliant. As such, you should think about it and get in touch with publicists as soon as you start planning your marketing strategy, i. Publicity examples, media success national publicists. Weve worked with the top publishers in the business, dynamic indie publishers and trendsetting selfpublishers. The book publicity blog news, tips, trends and miscellany for. If you are an author and having similar thoughts, the first thing to do is call or email your publisher. We were thrilled to book author and amazing race canada winner tim hague sr on ctvs etalk daily this month.
Smith publicity offers book promotion services designed to fit most budgets. For over fifty years the publishers publicity circle has enabled all book publicists from publishing houses and freelance pr agencies to gather and share information on a regular basis. The lowstress way to find your next book publicist job opportunity is on simplyhired. Presenting at others events is super because someone elses following is placed in front of you for free.
Pr by the book did a spectacular job in publicizing my debut novel. While the post is not exactly new, the information is still extremely useful. Smith publicity offers book marketing services, public relations, and book publicity services to publishers and authors with goal of securing media newspaper, magazine, radio, television, online, and blog interest to build awareness and spark book sales. How we use your email address cameron publicity and marketing ltd will use the information you provide on this form to be in touch with you by email to provide updates and marketing. With an evergrowing team of book pr professionals and years of experience in book promotion we have earned an enviable reputation as the uks number one book pr. We are your advocate in book publishing and promotion. The the book publicist team are also behind leading pr agency startup pr and thoughtleader profiling specialists, vippr. Freelance publicists contact sheet 2017 publishing trends. Reedsy professionals know the publishing landscape better than a writer knows the taste of hot coffee, come meet them. Tv show, radio show, print and online media bookings annie jennings pr is a book promotion and pr firm offering a comprehensive publicity strategy that is specifically created to secure high. The good thing about all of this is that, thanks to the digital age, writers can take a snowball marketing approach. While attending, i sat in on two sessions focusing on book publicity, with panelists penny sansevieri, andrea dunlop, and natalie obando all publicists or marketing consultants. It takes many years to establish powerful alliances with the prime media.
Dec 31, 2018 creating a book marketing and publicity plan is necessary for all authors, whether your publisher is a traditional house or youre trying to selfpublish. An internship will give you valuable experience and job history. Because marketing and publicity help is the most common request i receive, i was very interested in hearing advice from these publicists about what authors can expect from a professional firm and how the process works. Book publicist scott lorenz offers authors book marketing tips and techniques on his blog the book publicist. Book publicity is a special beast, so its smart to hire a freelancer with publishing experience. I have used many publicists over the 30 years of running my business and writing books, and, i must say, smith publicity stood out as the best firm i have ever worked with. Through the reedsy marketplace, you can meet the industrys top professional book editors, cover designers, book marketers and ghostwriters. The industrys best freelance publicists are here at reedsy. The book publicist book publicist scott lorenz offers. Book publicist scott lorenz is president of westwind communications book marketing, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. But this is just the tip of your book publicity plan there is so much more a books launch team needs to do, according to this new post from publicist coleen hatrick. What to expect from independent publicists publishers weekly. Representing some of the finest publishers, authors and books around the world, our mission is helping authors find their path forward to connecting with readers. All publicists know that the first step to obtaining good publicity is your media list.
Long after your inhouse publicist has moved on to promote other books, you and your outside publicist can keep promoting your book through different channels. Maureen kelly public relations business book publicity. If youre looking for coverage in traditional press, magazine, radio or television media, a publicist will pitch your book to their network of relevant journalists, and work with you to maximize the coverage you get. Can an independent publicist help you maximize your book s success. Emma finnigan pr book pr in london uk ireland australia.
Palamedes pr the market leader in book pr since 2009. Publishing trends annually updated contact sheet of freelance book publicists includes several firms and individuals specializing in a wide range of genres and approaches. Even if you land a deal with a major publisher, youll be expected to help with or even assume the bulk of your books publicity. Get in touch with maxwell pr for tailored publicity campaigns to suit your needs. Working with a book publicist now that you understand what a book publicist does and doesnt do, its important to know what to expect before contacting one for help. Jan 20, 2020 by the time youve published your longawaited book, youre ready to keel over from exhaustion. The other day, as a result of a question sent in my an author, i posted about inhouse and freelance book publicists and realized it would be.
Our tireless and enthusiastic approach to literary promotion has proven to be successful. While publishing houses usually assign an inhouse pro to work on each book, both traditionally published and indie or hybrid authors opt to hire a freelance book publicist to ensure individualized publicity attention for their books. An awesome list of freelance book publicists yen who runs a website called the book publicity blog has put up an excellent list of freelance book publicists. Authors who set up some personal market tactics to execute, whether standalone efforts or those in tandem with their publisher, sell more copies.
From start to finish, jks has the expertise to take you from page to prominence. This happens to highlevel book publicists and publishers all the time. So if you think your book would benefit more from press or blog coverage than, say, email marketing or advertising, make sure to check out our publicity services. Book promotion ideas might derive from an element in your media kit or a stop on your blog tour. Can an independent publicist help you maximize your books success. Be sure to ask prospective publicists how long they have worked in book publicity and for whom, whether they specialize in niche markets or handle all genres, how many authors or projects they take on at a time, and whether they work on an hourly basis or for a placement or project fee. Book publicity campaigns for authors and publishers are the focus of susan schwartzman public relations. Martins press, mcgrawhill, workman publishing, william morrow, harcourt brace, villard, avon books, warner books, american management association, fodors, dk books, red dress ink, new american library, and downtown press.
Publishing trends annually updated contact sheet of freelance book publicists includes several firms and individuals specializing in a wide. Using gender intelligence to create breakthrough growth. Alternatively, you can contact organizations such as local record labels or other music businesses and volunteer to write press releases for them. Nov 23, 2018 since starting my career in publicity ive always had it in the back of my mind that i would one day like to go freelance.
Im claire, im a freelance publicist based in the uk. Dynamic, aggressive yet affordable book publicity designed to enhance visibility in todays extremely competitive market is her hallmark. I recommend that authors hire a freelance publicist to give their book some legs, or to have more than a single months shelflife. Many publishers have a publicity department that will handle this while the book. Your publishing date is coming up, and you want to partner with an experienced team for fullscale book marketing and author publicity. Publicists and marketers are listed separately on reedsy. Book publicity could arise just as easily from events that others are hosting.
The idea of doing publicity for books just clicked, jones says. An awesome list of freelance book publicists vikram august 9, 2010 september 18, 2012 y en who runs a website called the book publicity blog has put up an excellent list of freelance book. Paula margulies communications book publicity and promotion. We are a boutique public relations agency specializing in helping talented authors get premium exposure for their publications.
To start working on the next months list of books, of course. Books forward will tailor a campaign for you planning around your upcoming releases, longterm goals, overall brand and budget. With publicity departments chronically understaffed, and with most work being done by young, underpaid, and inexperienced people, i recommend that authors hire a freelance publicist to give their book some legs, or to have more than a single months shelflife. Over the course of her freelance work for us, she landed major media for some of our most important political books. Based in london but running campaigns for the uk, ireland and australia. The 12 dos and donts of how to write a blog a publicist s job is to find publicity for your book and for you, the fascinating author of this and future books. Ask them if they can explain to you what theyre already planning to do to publicize your book. At the heart of book pr is the author and their book and so long as that remains the focus of my work i am happy.
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